If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.
Trust is not the same as faith. A friend is someone you trust. Putting faith in anyone is a mistake.
“Trust, but verify.”
To be trusted is to be entrusted.
Trust is dangerous.
Trust, but verify.
“Trust is money.”
Trust in yourself.
“The problems with investment trusts are that gearing, and the fact that the market price is seldom the same as the underlying net asset value, mean investment trusts have risks that unit trusts don't.”
If you cannot trust yourself, you cannot even trust your mistrust of yourself - so that without this underlying trust in the whole system of nature you are simply paralyzed