The campaign website was funded by Armistead, and he personally authored the content. He was determined that the campaign's values and goals would fit on one page. The website developer, who was experienced with political campaigns, was opposed to this. He lobbied for detailed policy statements and explanations, which was the conventional approach. But Armistead disagreed. The website developer thus learned that day that core principles were more important than thousands of words of speculative verbiage.

One of the great commandments of science is, "Mistrust arguments from authority." (Scientists, being primates, and thus given to dominance hierarchies, of course do not always follow this commandment.) Too many such arguments have proved too painfully wrong. Authorities must prove their contentions like everybody else. This independence of science, its occasional unwillingness to accept conventional wisdom, makes it dangerous to doctrines less self critical, or with pretensions of certitude.

“The average coverage ($25,000 in contents) would probably run like $149 per year. That's about $12 a month ... it's not very much.”

“Media applications running on the PC and delivered via the TV allow consumers to select the precise content that suits their mood using a traditional remote control.”

“In light of these three potential bottlenecks, insurers must resist the silo approach because process, content and data must mesh to drive operational improvements.”

“The win is fantastic. When Loeb went off I just controlled my pace, but with him in contention it would have been very difficult.”

“Playboy had no incentive to [put its magazine content on the Internet] sooner, ... They could have done this years ago, but they milked the business as long as they could.”

“The ninety and nine are with dreams, content but the hope of the world made new, is the hundredth man who is grimly bent on making those dreams come true”

“We've decided that the actual digitization is not our core competency. What we want to invest all our efforts in is adding value on top of that content.”

“Online press releases can be an important component of your search marketing strategy. Since the content is valuable, it should be visible for the people trying to find it.”