Since 1985 our [Americans] consumption of all added sugars- cane, beet, HFCS, glucose, honey, maple syrup, whatever- has climbed from 128 pounds to 159 pounds per person.
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[David] Wallerstein discovered that people would spring for more popcorn and soda- a lot more- as long as it came in a single gigantic serving. Thus was born the two-quart bucket of popcorn, the sixty-four-ounce Big Gulp, and, in time, the Big Mac and the jumbo fries.
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Researchers have found that people (and animals) presented with large portions will eat up to 30 percent more than they could otherwise. Human appetite, it turns out, is surprisingly elastic, which makes excellent evolutionary sense: It behooved our hunter gatherer ancestors to feast whenever the opportunity presented itself, allowing them to build up reserves of fat against future famine.
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Americans today spend less on food, as a percentage of disposable income (10%), than any other industrialized nation... meaning that we could afford to spend more on food if we chose to.
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Planted, a single corn seed yielded more than 150 fat kernels, often as many as 300, while the return on a seed of wheat was something less than 50:1
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Leave something on your plate... Better to go to waste than to waist
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As grandmothers used to say, Better to pay the grocer than the doctor
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Farmers facing lower prices have only one option if they want to be able to maintain their standard of living, pay their bills, and service their debt, and that is to produce more [corn]
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Populations eating a remarkably wide range of traditional diets generally dont suffer from these chronic diseases. These diets run the gamut from ones very high in fat (the Inuit in Greenland subsist largely on seal blubber) to ones high in carbohydrate (Central American Indians subsist largely on maize and beans) to ones very high in protein (Masai tribesmen in Africa subsist chiefly on cattle blood, meat and milk), to cite three rather extreme examples. But much the same holds true for more mixed traditional diets. What this suggests is that there is no single ideal human diet but that the human omnivore is exquisitely adapted to a wide range of different foods and a variety of different diets. Except, that is, for one: the relatively new (in evolutionary terms) Western diet that that most of us now are eating. What an extraordinary achievement for a civilization: to have developed the one diet that reliably makes its people sick!
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By 1900, European scientists recognized that unless a way was found to augment this naturally occurring nitrogen, the growth of the human population would soon grind to a very painful halt... After Nixons 1972 trip the first major order the Chinese government placed was for thirteen massive fertilizer factories. Without them, China would have probably starved.
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[Smil] estimates that two of every five humans on Earth today would not be alive if not for Fritz Habers invention of the Haber-Bosch process.
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Though they wont say, it has been estimated that Cargill and ADM together probably buy somewhere near a third of all the corn grown in America.
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There are some forty-five thousand items in the average American supermarket and more than a quarter of them now contain corn.
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By far the biggest portion of a bushel of American commodity corn (about 60% of it, or some 50k kernels) goes to feeding livestock, and much of that goes to feeding Americas 100 million beef cattle
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A mere four giant meatpacking companies (Tyson subsidiary IBP, Cargill subsidiary Excel, Swift & Company, and National) now slaughter and market four of every five beef cattle born in this country
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What gets a steer from 80 to 1100 pounds in fourteen months is tremendous quantities of corn, protein and fat supplements, and an arsenal of new drugs.
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It was the same industrial logic- protein is protein- that made feeding rendered cow parts back to cows seem like a sensible thing to do, until scientists figured out that this practice was spreading BSE [mad cow disease].
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Every day between now and his slaughter in six months, 534 [Pollans steer] will convert 32 pounds of feed into four pounds of gain- new muscle, fat, and bone.
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The ratio of feed to flesh in chicken, the most efficient animal by this measure, is two pounds of corn to one of meat, which is why chicken costs less than beef.
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Wet milling (to produce starch) is an energy-intensive way to make food; for every calorie of processed food it produces, another ten calories of fossil fuel energy are burned.
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