“For our fiscal year when we launched the advertising we achieved sales of $160 million. That was up substantially.”
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“Its gross. I dont know what it says about me or the people in the business. But mucus is the underlying problem. People talk about the symptoms and relief, but were the only ones talking about the underlying causes of the symptoms.”
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“We had a number of discussions about what he should look like ... how much clothing he should or should not have and how many teeth he should or should not have.”
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“The ads were done in such a light-hearted manner that struck a chord in a humorous way. Hes a disgusting, loveable icon, but at the end of the day, were pretty happy where we ended up.”
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