Quotes by Karl Lagerfeld

Guilty feelings about clothes are totally unnecessary. A lot of people earn their living by making clothes, so you should never feel bad.

Logos and branding are so important. In a big part of the world, people cannot read French or English--but are great in remembering signs

Never use the word “cheap”. Today everybody can look chic in inexpensive clothes (the rich buy them too). There is good clothing design on every level today. You can be the chicest thing in the world in a T-shirt and jeans — it’s up to you.

One is never over-dressed or underdressed with a Little Black Dress.

I love classic beauty. It’s an idea of beauty with no standard.

I never touch sugar, cheese, bread... I only like what Im allowed to like. Im beyond temptation. There is no weakness. When I see tons of food in the studio, for us and for everybody, for me its as if this stuff was made out of plastic. The idea doesnt even enter my mind that a human being could put that into their mouth. Im like the animals in the forest. They dont touch what they cannot eat.

Fashion is neither moral or immoral, but it is for rebuilding the morale.

If you stick to something doggedly, you are off to a bad start.

You cannot fake chic but you can be chic and fake fur

What i like about photographs is that they capture a moment that’s gone forever, impossible to reproduce.

Music gives color to the air of the moment.

Absurdity and anti—absurdity are the two poles of creative energy.

Fashion is ephemeral, dangerous and unfair.

I like to reinvent myself — it’s part of my job.

The iPod completely changed the way people approach music.

Im very down to Earth, Im just not from this Earth.

Respect is not creative ... Chanel is an institution, and you have to treat an institution like a whore — and then you get something out of her.

Forgiveness is too easy. I can forget by indifference, but not forgive. I prefer revenge.

When people talk about the good old days, I say to people, Its not the days that are old, its you thats old. I hate the good old days. What is important is that today is good.

Think pink but dont wear it