This practically unlimited supply of advertisers in a fluid marketplace appears to be a new economic model that may insulate Google from some of the dynamics of an economy built on mass and scarcity. Google has its own economy.
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Where some see a new world disorder, others see the opportunity to bring organization.
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Owning pipelines, people, products, or even intellectual property is no longer the key to success. Openness is.
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The cost of independence has dropped.
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