Quotes by Guy Kawasaki

Writingis therapeutic. It helps you cope with issues that seem gargantuan at the time.The process of expressing yourself about a problem, editing your thoughts, andwriting some more can help you control issues that you face.

I have a hardcore attitude: a “self-published, ghost-written book” is wrong because the concept behind self publishing is that you have knowledge or emotions that you want to express. Whenpeople read a book—particularly a self-published one—they have the right to expect that it’s the person’s writing, not cleaned-up dictation or slapping a name on a book that someone else wrote.

• People deserve a break. The stressed and unorganized person who doesn’t have the same priorities as you may be dealing with an autistic child, abusive spouse, fading parents, or cancer. Don’t judge people until you’ve walked a mile in their shoes. Give them a break instead.

Do you know what the difference is between PR and advertising? Advertising is when you say how great you are. PR is when other people say how great you are. PR is better.

The beauty of Goodreads is that you know you’re sowing in a field where everyone, by definition and self-selection, loves to read.

If you dont toot your own horn, dont complain that theres no music.

The jewelry business is a very, very tough business - tougher than the computer business. You truly have to understand how to take care of your customers.

A large social-media presence is important because its one of the last ways to conduct cost-effective marketing. Everything else involves buying eyeballs and ears. Social media enables a small business to earn eyeballs and ears.

Ambitious failure, magnificent failure, is a very good thing.

Different parts of the world have different attitudes to failure. Arguably, it may take more courage to be an entrepreneur in Sydney, or Paris, or London, or Japan, or Singapore... but an entrepreneur sees the world for what it could be, not what it is.

As communicators and marketers, people are so accustomed to thinking from the top down. Finding the great analyst or the famous journalist who will endorse what you do and tell the rest of the world to go and buy your product.

If you have to put someone on a pedestal, put teachers. They are societys heroes.

Patience is the art of concealing your impatience.

I travel all the time.

Great companies start because the founders want to change the world... not make a fast buck. Call me a romantic, but I think entrepreneurs should try to change the world. This comes from working at Apple... old habits die hard.

Great companies start because the founders want to change the world... not make a fast buck.

“Let yourself be enchanted in small ways.”