Quotes by Edward de Bono

We may have a perfectly adequate way of doing something, but that does not mean there cannot be a better way. So we set out to find an alternative way. This is the basis of any improvement that is not fault correction or problem solving.

The solid wealth of insurance companies and the success of those who organize gambling are some indication of the profits to be derived from the efficient use of chance.

A myth is a fixed way of looking at the world which cannot be destroyed because looked at through the myth all evidence supports that myth.

Think sideways!

Removing the faults in a stage-coach may produce a perfect stage-coach but it is unlikely to produce the first motor car.

Many highly intelligent people are poor thinkers. Many people of average intelligence are skilled thinkers. The power of a car is separate from the way the car is driven.

It has always surprised me how little attention philosophers have paid to humor, since it is a more significant process of mind than reason. Reason can only sort out perceptions, but the humor process is involved in changing them.

Humor is by far the most significant activity of the human brain.

Humor is probably the most significant characteristics of the human mind. Far more significant than reason. In fact, reason is actually a very cheap commodity.

Its always amazed me how little attention philosophers, psychologists, or anyone else actually has paid to humor.

Argument is meant to reveal the truth, not to create it.

Removing the faults in a stage-coach may produce a perfect stage-coach, but it is unlikely to produce the first motor car.

To be successful you have to be lucky, or a little mad, or very talented, or find yourself in a rapid growth field.

Studies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your emotion and this can lead to new ideas.

Logic will never change emotion or perception.

If you never change your mind, why have one?

In the future, instead of striving to be right at a high cost, it will be more appropriate to be flexible and plural at a lower cost. If you cannot accurately predict the future then you must flexibly be prepared to deal with various possible futures.