The decision to create a book trailer is entirely up to you. I can remember when "video killed the radio star" on MTV and how excited I was with some music videos (the ones that lived up to or exceeded my imagined vision of the song) and the ones I disliked so much, I even stopped listening to the song (the imagery just ruined it for me!) Some people argue that in a visual landscape, a book trailer is a must, while others stand firm that books should be read and not seen; unless of course it gets made into a screenplay and then a film. The most practical advice is to trust your instinct. You know what you want to say with your book and if it aligns congruently with your brand, then for a non-fiction book it may be a strategic move. On the other hand, it may come off as too "salesy" and go in the opposite direction. As you can see, I still have a love / hate relationship with matching someone else's images to my own imagination. No matter what you decide, remember to keep it aligned with your brand.

[T]he hyphenation question is, and always has been and will be, different for English immigrants. One can be an Italian-American, a Greek-American, an Irish-American and so forth. (Jews for some reason prefer the words the other way around, as in 'American Jewish Congress' or 'American Jewish Committee.') And any of those groups can and does have a 'national day' parade on Fifth Avenue in New York. But there is no such thing as an 'English-American' let alone a 'British-American,' and one can only boggle at the idea of what, if we did exist, our national day parade on Fifth Avenue might look like. One can, though, be an Englishman in America. There is a culture, even a literature, possibly a language, and certainly a diplomatic and military relationship, that can accurately be termed 'Anglo-American.' But something in the very landscape and mapping of America, with seven eastern seaboard states named for English monarchs or aristocrats and countless hamlets and cities replicated from counties and shires across the Atlantic, that makes hyphenation redundant. Hyphenation—if one may be blunt—is for latecomers.

I've been strongly influenced, in technique as well as subject matter, by some of the early 20th-century book illustrators — Arthur Rackham and Edmund Dulac in particular, Burne-Jones and other Pre-Raphaelites, and the Arts-&-Crafts movement they engendered. I'm continually inspired by Rembrandt, Breughel (I've wondered whether his brilliant "Tower of Babel" had inspired Tolkien's description of Minas Tyrith), Hieronymous Bosch, Albrecht Durer, and Turner; it's not necessarily that they influence my work in any particular direction, more that their example raises my spirits, re-affirms my belief in the power of images to move and delight us, and shows me how much further I have to go, how much is possible. Having visited Venice and Florence for the first time, I am besotted with the Italian Renaissance artists — Botticelli, Bellini, da Vinci and others. Their work is calm, controlled, and yet each face and landscape contains such passion. In Botticelli's paintings, every pebble and every leaf is rendered with a religious devotion; there is reverence inherent in paying such close attention to every stone, turning painting itself into a form of worship, an act of prayer.

The smooth, flat rocks were exactly the same, the sea pounded down on them in the same way, and also the landscape under the water, with its small valleys and bays and steep chasms and slopes, strewn with starfish and sea urchins, crabs and fish, was the same. You could still buy Slazenger tennis rackets, Tretorn balls, and Rossignol skis, Tyrolia bindings and Koflach boots. The houses where we lived were still standing, all of them. The sole difference, which is the difference between a child’s reality and an adult’s, was that they were no longer laden with meaning. A pair of Le Coq soccer boots was just a pair of soccer boots. If I felt anything when I held a pair in my hands now it was only a hangover from my childhood, nothing else, nothing in itself. The same with the sea, the same with the rocks, the same with the taste of salt that could fill your summer days to saturation, now it was just salt, end of story. The world was the same, yet it wasn’t, for its meaning had been displaced, and was still being displaced, approaching closer and closer to meaninglessness.

. . . every society that grows extensive lawns could produce all its food on the same area, using the same resources, and . . . world famine could be totally relieved if we devoted the same resources of lawn culture to food culture in poor areas. These facts are before us. Thus, we can look at lawns, like double garages and large guard dogs, [and Humvees and SUVs] as a badge of willful waste, conspicuous consumption, and lack of care for the earth or its people.Most lawns are purely cosmetic in function. Thus, affluent societies have, all unnoticed, developed an agriculture which produces a polluted waste product, in the presence of famine and erosion elsewhere, and the threat of water shortages at home.The lawn has become the curse of modern town landscapes as sugar cane is the curse of the lowland coastal tropics, and cattle the curse of the semi-arid and arid rangelands.It is past time to tax lawns (or any wasteful consumption), and to devote that tax to third world relief. I would suggest a tax of $5 per square metre for both public and private lawns, updated annually, until all but useful lawns are eliminated.

You may be a serious writer if ….10. your hard drive is littered with random notes and story ideas … but not nearly as littered as your head.9. you keep pen and paper next to your bed. And in the glove compartment. And in your gym bag. Also on the rim of the bathtub.8. a day without Roget’s Thesaurus is a day without sunshine.7. your emotional landscape includes creativity, confidence, elation, frustration, and the occasional neurosis.6. you’ve ever had to clean peanut butter and bread crumbs off your keyboard, because the work was going well, and you didn’t want to stop for lunch.5. grammar and punctuation turn you on.4. your interest in a new acquaintance is directly proportionate to his/her potential as a secondary character.3. you’ve worn the white e, r, s, and t clean off your keyboard.2. the search history on your web browser would raise red flags with the FBI, CIA, DEA, and mental health professionals everywhere.1. you have stories to tell, and you just. Keep. Telling. Them.

One of my biggest problems in dealing with the breakdown of my body is that I keep looking in the wrong direction. I look to the past and the capabilities I once had, instead of looking to the future and what I will someday become in the presence and by the grace of God. Perhaps that is the strongest temptation for you too. Our culture reinforces that mistake by its refusal to talk about heaven, as if it were an old-fashioned and outdated notion. We also intensify the problem by craving present health (as limited as it can be) more than we desire God.A friend once said to me. "This is so hard getting old—there are so many things we can‘t do any more. I guess the Lord wants to teach us something." Indeed, our bodies will never be what they previously were, and we find that difficult because we miss our former activities. But God wants to teach us to hunger for Him, our greatest treasure. Instead of rejecting the notion of heaven, we genuinely ache in our deepest self to fill that concept with a larger landscape of the Joy of basking in God‘s presence.

“As Cosmic Vibration, all things are one; but when Cosmic Vibration becomes frozen into matter, it becomes many--including man's body, which is a part of this variously divided matter.* (*footnote: Recent advances in what theoretical physicists call 'superstring theory' are leading science toward an understanding of the vibratory nature of creation. Brian Greene, Ph.D., professor of physics at Cornell and Columbia Universities, writes in The Elegant Universe: Superstrings, Hidden Dimensions, and the Quest for the Ultimate Theory (New York: Vintage Books, 2000): 'During the last thirty years of his life, Albert Einstein sought relentlessly for a so-called unified field theory--a theory capable of describing nature's forces within a single, all-encompassing, coherent framework...Now, at the dawn of the new millennium, proponents of string theory claim that the threads of this elusive unified tapestry finally have been revealed...' 'The theory suggests that the microscopic landscape is suffused with tiny strings whose vibrational patterns orchestrate the evolution of the universe,' Professor Greene writes, and tells us that 'the length of a typical string loop is...about a hundred billion billion (1020) times smaller than an atomic nucleus.')”

We would like to go and see the field that Millet…shows us in his Springtime, we would like Claude Monet to take us to Giverny, on the banks of the Seine, to that bend of the river which he hardly lets us distinguish through the morning mist. Yet in actual fact, it was the mere chance of a connection or family relation that give…Millet or Monet occasion to pass or to stay nearby, and to choose to paint that road, that garden, that field, that bend in the river, rather than some other. What makes them appear other and more beautiful than the rest of the world is that they carry on them, like some elusive reflection, the impression they afforded to a genius, and which we might see wandering just as singularly and despotically across the submissive, indifferent face of all the landscapes he may have painted.’It should not be Illiers-Combray that we visit: a genuine homage to Proust would be to look at our world through his eyes, not look at his world through our eyes.To forget this may sadden us unduly. When we feel interest to be so dependent on the exact locations where certain great artists found it, a thousand landscapes and areas of experience will be deprived of possible interest, for Monet only looked at a few stretches of the earth, and Proust’s novel, though long, could not comprise more than a fraction of human experience. Rather than learn the general lesson of art’s attentiveness, we might seek instead the mere objects of its gaze, and would then be unable to do justice to parts of the world which artists had not considered. As a Proustian idolater, we would have little time for desserts which Proust never tasted, for dresses he never described, nuances of love he didn’t cover and cities he didn’t visit, suffering instead from an awareness of a gap between our existence and the realm of artistic truth and interest.The moral? There is no great homage we could pay Proust than to end up passing the same verdict on him as he passed on Ruskin, namely, that for all its qualities, his work must eventually also prove silly, maniacal, constraining, false and ridiculous to those who spend too long on it.‘To make [reading] into a discipline is to give too large a role to what is only an incitement. Reading is on the threshold of the spiritual life; it can introduce us to it: it does not constitute it.

You may have noticed that the books you really love are bound together by a secret thread. You know very well what is the common quality that makes you love them, though you cannot put it into words: but most of your friends do not see it at all, and often wonder why, liking this, you should also like that. Again, you have stood before some landscape, which seems to embody what you have been looking for all your life; and then turned to the friend at your side who appears to be seeing what you saw -- but at the first words a gulf yawns between you, and you realise that this landscape means something totally different to him, that he is pursuing an alien vision and cares nothing for the ineffable suggestion by which you are transported. Even in your hobbies, has there not always been some secret attraction which the others are curiously ignorant of -- something, not to be identified with, but always on the verge of breaking through, the smell of cut wood in the workshop or the clap-clap of water against the boat's side? Are not all lifelong friendships born at the moment when at last you meet another human being who has some inkling (but faint and uncertain even in the best) of that something which you were born desiring, and which, beneath the flux of other desires and in all the momentary silences between the louder passions, night and day, year by year, from childhood to old age, you are looking for, watching for, listening for? You have never had it. All the things that have ever deeply possessed your soul have been but hints of it -- tantalising glimpses, promises never quite fulfilled, echoes that died away just as they caught your ear. But if it should really become manifest -- if there ever came an echo that did not die away but swelled into the sound itself -- you would know it. Beyond all possibility of doubt you would say "Here at last is the thing I was made for". We cannot tell each other about it. It is the secret signature of each soul, the incommunicable and unappeasable want, the thing we desired before we met our wives or made our friends or chose our work, and which we shall still desire on our deathbeds, when the mind no longer knows wife or friend or work. While we are, this is. If we lose this, we lose all.