There is everything in this world. But check and see what is allotted to you…. if you are truthful, you will get everything. People say that God helps those who are truthful. No, it’s not like that. A truthful person receives divinity [aishwarya (Godly energies)]. It requires from one; truthful intentions, honesty and real faith (loyalty).

“I know the mayor feels a loyalty to those Republicans that have supported his candidacy and support him now, as well he should. Like, say, Rudy Giuliani. And I understand that, ... But I would hope that people would understand the depth of my feeling about Democrats that have supported me.”

Commerce tends toward rewarding inclusion, broadness, and liberality. Tribal loyalties, ethnic and religious bigotries, and irrational prejudices are bad for business. The merchant class has been conventionally distrusted by tribalist leaders -- from the ancient to the modern world -- precisely because merchantcraft tends to break down barriers between groups.

The hazing experience and then the subsequent participation in the group forces its members to maintain the status quo and traditions at all costs. It demands mindlessness and unquestioned loyalty, resulting in boring people who have little ability to think for themselves or have an opposing viewpoint from those who have the most social power.

Oh, Barley. You know me so well. Better than any cat ever has. But there is a secret that I have kept from you without meaning to: I have always been a warrior. I have a loyalty to these cats, and I must fight alongside them, whatever happens.

For all his wisdom, he did not know that love cannot be tested. Honesty can be tested and loyalty. But there is not test for love. Love goes on forever, once it begins, even if we come to hate the one we love. Love goes on forever because love is born in the part of us that does not die.

“It takes three to make love, not two: you, your spouse, and God. Without God people only succeed in bringing out the worst in one another. Lovers who have nothing else to do but love each other soon find there is nothing else. Without a central loyalty life is unfinished.”

Conversion can also occur among those who already have the faith. Christians will become real Christians, with less façade and more foundation. Catastrophe will divide them from the world, force them to declare their basic loyalties; it will revive shepherds who shepherd rather than administrate, reverse the proportion of saints and scholars in favor of saints, create more reapers for the harvest, more pillars of fire for the lukewarm; it will make the rich see that real wealth is in the service of the needy; and, above all else, it will make the glory of Christ’s Cross shine out in a love of the brethren for one another as true and loyal sons of God.

“It was a domino effect. I'd say the program that we had established here through hard work, pride, trust, loyalty -- those things just went south. We had some guys on the team that were cancers and some others followed them. We had guys who didn't want to be here.”

Branding is a lot of things, but one thing it's not is soft.When you brand, rebrand or brand-diggity, ask yourself one thing to do it right: how will my brand create buyers?If you’re in business, that’s the goal. Buyers. Branding done well creates both long term loyalty and timely purchases.