Brand is not a product, that's for sure; it's not one item. It's an idea, it's a theory, it's a meaning, it's how you carry yourself. It's aspirational, it's inspirational.

(aspiring journalist to Carl Kolchak)'Andy knows I want to be a reporter. Like you'This took me by surprise. 'Sallie, my dear, nobody wants to be a reporter like me.

Fathers and mothers have lost the idea that the highest aspiration they might have for their children is for them to be wise----as priests, prophets or philosophers are wise. Specialized competence and success are all that they can imagine.

Genocide of the soul occurs when everyone else expects conformity based on false beliefs, that we should all think the same, act the same and aspire to be the same.---Tammy Wooster

“People are not looking at the facts. We have no aspirations to have our own branch in our stores. We've said publicly that we have no intent to branch. We're heading the other way.”

“Although there are more students from low-income families with college aspirations and more first-generation college students, we need to do a better job of seeing these students through to graduation.”

“You have aspirations of doing things, and it's kind of neat to see everything fall together. The parents and the alumni are really the people that's made it happen. Everything has kind of snowballed.”

“We cannot seek achievement for ourselves and forget about progress and prosperity for our community... Our ambitions must be broad enough to include the aspirations and needs of others, for their sakes and for our own.”

“We have a Congress and a Senate that are being led by aspirations of staying in control. They are using immigration to hype up non-people of color. So instead of bringing people together, they are dividing this country.”

“The series will capture the drama and excitement of the fast-paced world of Rolling Stone . Rolling Stone has long been an incubator for top journalists, which makes this an amazing opportunity for aspiring writers.”