Fun is at the core of the way I like to do business and it has been key to everything I've done from the outset. More than any other element, fun is the secret of Virgin's success. I am aware that the ideas of business as being fun and creative goes right against the grain of convention, and it's certainly not how the they teach it at some of those business schools, where business means hard grind and lots of 'discounted cash flows' and net' present values'.
Greatness needs courage (above all) and willpower, charisma, intelligence and creativity but it also demands characteristics that we often associate with the least admirable people: reckless risk-taking, brutal determination, sexual thrill-seeking, brazen showmanship, obsession close to fixation and something approaching insanity. In other words, the qualities required for greatness and wickedness, for heroism and monstrosity are not too far distant from each other. The Norwegians alone have a word for this: stormannsgalskap – the madness of great men.
Even though there is neither much altruism nor equality in the world, there is almost universal endorsement of the values of altruism and equality - even, notoriously (and as Nietzsche seemed well aware), by those who are is worst enemies in practice. So Nietzsche's critique is that a culture in the grips of MPS [Morality in the Pejorative Sense], even without acting on MPS, poses the real obstacle to flourishing, because it teaches potential higher types to disvalue what would be most conductive to their creativity and value what is irrelevant or perhaps even hostile to it.
Granny Weatherwax was often angry. She considered it one of her strong points. Genuine anger was one of the world's greatest creative forces. But you had to learn how to control it. That didn't mean you let it trickle away. It meant you dammed it, carefully, let it develop a working head, let it drown whole valleys of the mind and then, just when the whole structure was about to collapse, opened a tiny pipeline at the base and let the iron-hard stream of wrath power the turbines of revenge.
The store of fairy tales, that blue chamber where stories lie waiting to be rediscovered, holds out the promise of just those creative enchantments, not only for its own characters caught in its own plotlines; it offers magical metamorphoses to the one who opens the door, who passes on what was found there, and to those who hear what the storyteller brings. The faculty of wonder, like curiosity can make things happen; it is time for wishful thinking to have its due.
Children are defenseless to the ‘virus of dualism’ in whatever form it comes in - which is why [religious ideas] should not be introduced until [children reach] a cognitive age. Religious indoctrination is not required to raise healthy children. Their imagination should be nourished… but not invalidated or shamed. [The result can] be a neurosis, which I believe, is why [people] go to religion and metaphysics when they get older... In the best scenario, children would grow through their imagination into creative adults in an environment that is based on current psychology and a science-based education.
We dabble in many things; but the one great real idea of our age, not copied from any other, not pretended, not raised to life by any conjuration, is the Much Making of Things – not the making of beautiful things, not the joy of spending living energy in creative work; rather the shameless, merciless driving and over-driving, wasting and draining of the last bit of energy, only to produce heaps and heaps of things – things ugly, things harmful, things useless, and at the best largely unnecessary.
It is a curious thought that the earliest description of the steam-engine in antiquity describes its use for the magic opening of the temple doors, when the priests lit the fires on the altars, to deceive the populace into ascribing to a deity what was the work of the engineer. In much the same way today, the almost boundless fecundity of the creative scientific discoveries and inventions of the age are being appropriated for the purpose of the mysterious opening of doors into the holy of holies of the temples of mammon by a hierarchy of imposters and humbugs, whom it is the first task of a sane civilization to expose and clear out.
In the last twenty years the colleges have been emphasizing creative writing to such an extent that you almost feel that any idiot with a nickel's worth of talent can emerge from a writing class able to write a competent story. In fact, so many people can now write competent stories that the short story as a medium is in danger of dying of competence. We want competence, but competence by itself is deadly. What is needed is the vision to go with it, and you do not get this from a writing class.
You can certainly take the easy road and use the predictable and boring defaults like:• How are you doing?• How about this weather?• What do you do for a living?• Hi. My name is _________. What’s yours?• Blah, blah, blah, blah . . .Break out of the defaults you have been using for years. Shake it up. Make it fun. Make it memorable. Dive in with more engagement and interaction. Taking the initiative to be more creative will help you build a bridge to close the gap.