Most companies target women as end users, but few are effectively utilizing female employees when it comes to innovating for female consumers. When women are empowered in the design and innovation process, the likelihood of success in the marketplace improves by 144%!

The greatest challenge to most innovation centers around the world is many nations' punitive attitudes towards failure. In most of the world, if your first business fails, no one will work with you again. But, trial and error is the genesis of innovation.

The ultimate freedom for creative groups is the freedom to experiment with new ideas. Some skeptics insist that innovation is expensive. In the long run, innovation is cheap. Mediocrity is expensive—and autonomy can be the antidote.”   TOM KELLEY General Manager, IDEO

There's a huge misconception that innovation is mostly about inventing or coming up with cool new things. More often than not, innovation is about figuring out what people really need or want but can't have or afford.

“When it came to digital, they perceived the brand as lacking momentum, credentials or innovation stripes.”

“We're always going to look at new and innovative ways of trying to handle the situation.”

“These innovative programs lay the groundwork in the marketplace for the Chrysler Group's upcoming product office.”

“These products all draw on Polaroid's heritage for innovation, ease-of-use, fun and immediacy.”

“I think the innovative idea is absolutely wonderful. I'm excited about it personally.”

“This is one of the most innovative programs to enhance recycling that we've seen in a long time.”