The profusion of fonts is one more product of the digital revolution. Beginning in the mid-'80s and accelerating in the 1990s, type design weathered the sort of radical, technology-driven transformation that other creative industries, including music, publishing, and movies, now face.
“When we transitioned to a species that relies so heavily on cognitive abilities, we became the most powerful and profoundly weird creatures of all time. Right now, more than 7.6 billion people carry inside their heads a three-pound blob of magic, an electrochemical storm of genius and creative madness that is unprecedented and unsurpassed in this planet’s 4.5 billion years of natural history. This is who humans became long ago, and this is who you are now. You are one more unique link in a long, living chain of fantastic inventiveness and brilliant imagination.”
So for me the creative world isn’t what you do after your day job, though many professional musicians do this to make ends meet, but it’s something that IS a job. Perhaps that’s why I’m not as disheartened by the more cold blooded aspects of the industry. Over the course of watching my mother navigate the creative world I’ve seen just about every trick pulled that could have been and I’ve seen her deposit the checks received for a job well done. When I recently asked her why she chose the creative world she said: “Early on I decided that if I had to work I was going to work at something that I loved.”I’m glad she did. As difficult, chaotic, dysfunctional and crazy as the world in music and the arts can be I always knew that they mattered deeply to her, as they do to me.
“A healthy diet is based on breads, potatoes and cereals, is rich in fruit and vegetables, and includes moderate amounts of meat or fish and limited amounts of fat or sugar. The best and freshest foods aren't always the cheapest, but students can be creative in their shopping and cooking habits.”
“We are extremely proud of the work we've done for the Lottery over the past three years. Through groundbreaking creative television, radio, print, out-of-home and interactive work, we've helped the Lottery achieve spectacular results in sales and general awareness.”
“I have worked closely with Sandra over the past 15 years, and she is one of the savviest business executives in the television industry, ... The teaming of Sandra's business acumen and Kevin's creative instincts positions Lions Gate Television for continued profitable growth.”
“They wondered, if you cannot have everybody holding hands in perfect harmony like a 1970s Coca-Cola ad, what can you have? The answer was for artists to work within society to capture moments of creativity, but also moments of social cohesion.”
“I wondered if I would find the next few years as personally fulfilling as the first four I have spent as the president of NBC News. I also found myself missing the opportunity for the kind of creativity I've had in previous jobs.”
“We have to start considering new factors for the mobile world, from configuring creative for smaller screens and bandwidth that's available. Strictly giving users the option to opt-in is another important factor, which you can easily do with SMS.”
“This is the hardest part of our business. We were trying to come up with some creative ways to still have financial freedom and somehow keep Mike. There was no way around the situation. ... There's no question that it's been a very difficult process for the franchise.”