Without question, the balance of power on the planet today lies in the hands of business. Corporations rival governments in wealth, influence, and power. Indeed, business all too often pulls the strings of government. Competing institutions-religion, the press, even the military-play subordinate roles in much of the world today. If a values-driven approach to business can begin to redirect this vast power toward more constructive ends than the simple accumulation of wealth, the human race and Planet Earth will have a fighting chance.
After a duration of a thousand years, the power of astrology broke down when, with Copernicus, Kepler, and Galileo, the progress of astronomy overthrew the false hypothesis upon which the entire structure rested, namely the geocentric system of the universe. The fact that the earth revolves in space intervened to upset the complicated play of planetary influences, and the silent stars, related to the unfathomable depths of the sky, no longer made their prophetic voices audible to mankind. Celestial mechanics and spectrum analysis finally robbed them of their mysterious prestige.
The physical body itself is continually vibrating and resonating with other energies in the environment. While Western medicine has developed few interventions that are based in the recognition that energy is at the foundation of, or at least intimately intertwined with, physical matter, scientists from many other disciplines are working within this perspective. They are, for example, recognizing the potential explanatory power of fields that are 'totally unlike any of those presently known' in the ways they hold and transmit information, display quantum properties such as nonlocal influence, and interact with consciousness.
We can witness collective movements alarmingly influenced by genuine social phobias and affecting the most industrialized and educated societies. Exclusive identities are being asserted, singular affiliations are being stressed, and it is becoming increasingly difficult to recognize the other in the mirror of one´s own quest. Reducing the other to the sole expression of his or her "difference" is one of the stages of dehumanization; and law alone - let alone the right to equality - cannot suffice to remedy the situation. Here comes the time of the new "barbarians".
It is safe to assume that any individual or group you wish to influence has access to more wisdom than they currently use. It is also safe to assume that they also have considerably more facts than they can process effectively. Giving them even more facts adds to the wrong pile. They don't need more facts. They need help finding their wisdom. Contrary to popular belief, bad decisions are rarely made because people don't have all the facts.
Chemistry has the same quickening and suggestive influence upon the algebraist as a visit to the Royal Academy, or the old masters may be supposed to have on a Browning or a Tennyson. Indeed it seems to me that an exact homology exists between painting and poetry on the one hand and modem chemistry and modem algebra on the other. In poetry and algebra we have the pure idea elaborated and expressed through the vehicle of language, in painting and chemistry the idea enveloped in matter, depending in part on manual processes and the resources of art for its due manifestation.
Calling resists privatization by insisting on the totality of faith. Calling resists politicization by demanding a tension with every human allegiance and association. Calling resists polarization by requiring an attitude toward, and action in, society that is inevitably transforming because it is constantly engaged. Grand Christian movements will rise and fall. Grand campaigns will be mounted and grand coalitions assembled. But all together such coordinated efforts will never match the influence of untold numbers of followers of Christ living out their callings faithfully across the vastness and complexity of modern society.
Everyone has a past. I have mine, you have yours, and we have ours. No matter what it takes, I will prove to you that our past, no matter how hurtful, didn't ruin the future we could have. Only we can either make that happen or run from it. It's our decision this time, Amy. There are no outside influences that can push us one way or the other. There's only you and me and what could be.
What kind of men, then, does our society need? What is the "social character" suited to twentieth century Capitalism? It needs men who co-operate smoothly in large groups; who want to consume more and more, and whose tasks are standardized and can easily be influenced and anticipated. It needs men who feel free and independent, not subject to any authority, or principle, or conscience - yet willing to be commanded, to do what is expected, to fit into the social machine without friction.
If you accept the existence of advertising, you accept a system designed to persuade and to dominate minds by interfering in people's thinking patterns. You also accept that the system will be used by the sorts of people who like to influence people and are good at it. No person who did not wish to dominate others would choose to use advertising, or choosing it, succeed in it. So the basic nature of advertising and all technologies created to serve it will be consistent with this purpose, will encourage this behaviour in society, and will tend to push social evolution in this direction.