Nobody believes me when I say that my long book is an attempt to create a world in which a form of language agreeable to my personal aesthetic might seem real. But it is true.

“The course hitherto pursued in musical aesthetics has nearly always been hampered by the false assumption that the object was not so much to inquire into what is beautiful in music as to describe the feelings which music awakens.”

“That myth has been broken long ago, ... Everyone who follows the Olympics knows commercialism and corporate sponsorship is as much a part of the Olympics at this point as athletic competition. It is simply aesthetics, it is simply a veneer.”

“It looks very industrial, and it needs to be softer and not as angular. I understand we want to screen the mechanical equipment, but a gable roof is too overpowering, and we may want to aesthetically approach it with a different style.”

Personally, I am a hedonistic reader; I have never read a book merely because it was ancient. I read books for the aesthetic emotions they offer me, and I ignore the commentaries and criticism.

The verbal patterns and the patterns of behavior we present to children in these lighthearted confections are likely to influence them for the rest of their lives. These aesthetic impressions, just like the moral teachings of early childhood, remain indelible.

What is so incredible and essential about an authentic cultural scene is it rejects a value system based on consumption and productivity and instead celebrates creation, critical thought, aesthetics and expression. That can’t be mass marketed.

Don't talk to me about aesthetics or tradition. Talk to me about what sells and what's good right now. And what the American people like is to think the underdog still has a chance.

Design is a way of life, a point of view. It involves the whole complex of visual communications: talent, creative ability, manual skill, and technical knowledge. Aesthetics and economics, technology and psychology are intrinsically related to the process.

I think, aesthetically, car design is so interesting - the dashboards, the steering wheels, and the beauty of the mechanics. I don't know how any of it works, I don't want to know, but it's inspirational.